How the AI visibility score works
Your AI visibility score is a single number from 0 to 100 that tells you how well AI engines surface your brand. It isn't a black box: it's built from six diagnostic dimensions, measured across multiple engines and prompts so the result reflects reality, not a lucky guess.
The six dimensions
The score combines six dimensions, each measuring a different reason an AI engine might mention you — or overlook you. Together they turn a fuzzy question ("do AI engines like my brand?") into a concrete, improvable breakdown.
Technical Accessibility
Whether AI crawlers can actually reach, read, and understand your site's content.
Content Citability
How easy it is for a model to quote your pages as a clear, trustworthy source.
Depth & Authority
The substance and expertise behind your content — the signals that make a model trust you.
Digital Ecosystem
Your presence across the wider web that AI engines draw on, from reviews to mentions elsewhere.
Multi-Model Visibility
Whether you show up consistently across ChatGPT, Gemini, Perplexity, and more.
Competitive Positioning
How often you're surfaced versus your competitors for the same buying questions.
Mention → Citation → Recommendation
Behind the number is a simple ladder of visibility depth. A mention means the model names your brand. A citation means it points to your content as a source. A recommendation means it actively suggests you as the answer.
Each step up is worth more, because each one moves you closer to being the choice a buyer acts on. Your score rewards depth, not just presence — so climbing from mentions to recommendations is exactly what moves the number.
Multiple engines, multiple prompts
AI answers vary. Ask the same question twice and a model can phrase things differently or name different brands. A score based on a single question would be noise, not signal.
So we test across multiple engines and multiple prompts, then aggregate the results. That variance control is what makes the score stable and trustworthy: it reflects how you show up on average across real buying questions, not one lucky or unlucky response.