About GEO
GEO is an AI-visibility platform. We scan the AI engines people now use to make decisions — ChatGPT, Gemini, Perplexity — and tell you whether they mention, cite, or recommend your brand when it matters. Then we score where you stand and show you how to improve.
What GEO does
GEO runs real buying questions through the major AI engines and reads the answers the way a customer would. For each question, we check whether your brand shows up at all, whether the engine cites your content as a source, and whether it actively recommends you over the alternatives.
You don't have to guess what an AI model says about you. GEO turns that into something you can see: a clear read on your presence across engines, side by side with your competitors, refreshed whenever you want to check again.
Who it's for
GEO is built for two kinds of teams. The first is brands that want to know how they show up in AI answers — and want a practical, prioritized way to improve it rather than a vague sense that they should "do something about AI."
The second is agencies. If you manage visibility for clients, GEO gives you a repeatable way to scan an account, report on where it stands across engines, and track progress over time — the same way you already report on search and paid channels.
The problem we're solving
AI answers are becoming the new front page. Instead of scanning a page of links, more and more buyers ask an AI a direct question and act on the shortlist it gives back. If your brand isn't on that shortlist, the customer often never learns you exist — there's no second page to scroll to.
This is a different game from traditional search. The answer is synthesized, personalized, and frequently delivered without a single click to any website. Brands that understand how they appear in these answers — and work to appear more often, more favorably — will have an advantage that compounds as AI-assisted buying grows.
How we approach it
We measure across multiple engines rather than relying on any single model, because a brand can be recommended in one and invisible in another. Seeing all of them together is the only honest picture of your AI visibility.
From those results we produce a 0–100 score built from six diagnostic dimensions. The score isn't the point on its own — the point is the breakdown behind it: where you're winning, where you're being left out, and which fixes are likely to move the needle first.
Our aim is to stay credible and specific. GEO won't promise to "guarantee" a spot in any AI answer — no honest tool can. What it can do is show you exactly where you stand today, how you compare to your competitors, and where to focus next.