The AI engines we check
Your customers don't all use the same AI engine, so measuring just one leaves blind spots. We check your brand across the AI engines people actually turn to when they ask buying questions — and the more of them we cover, the truer your visibility score.
Which engines we check
We check the AI engines your buyers use most. The core three — ChatGPT, Gemini, and Perplexity — are covered on every plan, including the free scan. Paid tiers add more engines, such as Anthropic's Claude and xAI's Grok, and more prompts for a fuller picture.
| Engine | Provider | Checked on |
|---|---|---|
| ChatGPT | OpenAI | All tiers |
| Gemini | All tiers | |
| Perplexity | Perplexity | All tiers |
| Claude | Anthropic | Pro & Enterprise |
| Grok | xAI | Pro & Enterprise |
| Google AI Overviews | Measurement studies | |
| Google AI Mode | Measurement studies |
Google AI Overviews and AI Mode
AI Overviews and AI Mode are not chat assistants. They are Google's results page writing the answer itself, above the links or in place of them. Because they always search, they show which pages Google trusts for a question, which ties them to the SEO work you may already run.
A written answer at the top of the normal results page. The links are still there, pushed down.
What a study records for each question
The answer text
Exactly as it appeared on the live results page, saved with the date.
The cited sources
Every page Google linked from the answer, so you can see which sites it trusts.
Whether your brand is named
And which competitors are named in the same answer.
Whether an answer appeared at all
Google does not always show one. We record its absence as a result, never as a zero.
We report AI Overviews and AI Mode apart from each other and from the chat assistants. Self-serve scans do not include them yet.
See how a study worksWhy coverage matters
Each engine has its own way of answering. A model can name your brand in one and skip it entirely in another, because they pull from different sources and reason differently. If you only measure one, you're guessing about the rest.
Broader coverage turns guesswork into a reliable read. By checking the same buying questions across several engines, we show you where you're strong, where you're missing, and which engine is quietly sending your competitors business instead of you.
Free vs. paid coverage
The free scan checks the core three engines — ChatGPT, Gemini, and Perplexity — so you get a real, honest baseline at no cost. It's the fastest way to see whether AI engines are surfacing your brand today.
Pro and Enterprise plans go further: more engines and more prompts per scan, for a deeper and more stable score. If AI visibility is a channel you're serious about, wider coverage means fewer blind spots and more confidence in what the number tells you.