Watch a measurement run from the first question to the report.
A measurement takes a couple of minutes and most of it happens out of sight, which makes it hard to judge what the numbers at the end are worth. This runs the same five steps on invented data, slowly enough to read, and stops at each one to say why it exists.
Pick a category and a brand. Nothing is sent anywhere and nothing is charged: every number on this page was written by hand to illustrate the method.
Everything below is fabricated for the demonstration. The brands are invented, the answers were written by hand, and no company has been measured to produce them.
This is the shape of a real report
A real run asks far more questions, over more models, and its numbers are its own. What does not change is the method: unbranded questions, stance read from every answer, every rate carrying its denominator, and no percentage printed that the sample cannot support.